{"id":12083,"date":"2015-10-09T16:07:48","date_gmt":"2015-10-09T13:07:48","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=12083"},"modified":"2015-10-09T13:28:37","modified_gmt":"2015-10-09T10:28:37","slug":"toyota-en-degerli-markalar-siralamasinda-sektorunde-liderligi-birakmiyor","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/toyota-en-degerli-markalar-siralamasinda-sektorunde-liderligi-birakmiyor\/","title":{"rendered":"TOYOTA EN DE\u011eERL\u0130 MARKALAR SIRALAMASINDA SEKT\u00d6R\u00dcNDE L\u0130DERL\u0130\u011e\u0130 BIRAKMIYOR"},"content":{"rendered":"<h3><a href=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Mirai.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-12090\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Mirai-300x199.jpg\" alt=\"Toyota Mirai\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Mirai-300x199.jpg 300w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Mirai-1024x682.jpg 1024w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Mirai.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Toyota, Interbrand Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201c2015 D\u00fcnyan\u0131n En de\u011ferli Markalar\u0131\u201d ara\u015ft\u0131rmas\u0131nda \u00a0marka de\u011ferini y\u00fczde 16 oran\u0131nda art\u0131rarak\u00a0t\u00fcm otomobil markalar\u0131 aras\u0131nda 1\u2019nci s\u0131radaki yerini korumay\u0131 ba\u015fard\u0131.<\/h3>\n<p>2004 y\u0131l\u0131ndan bu yana sekt\u00f6r\u00fcnde birinci s\u0131rada yer alan Toyota, bu marka de\u011feri ile t\u00fcm sekt\u00f6rler i\u00e7inde de bir \u00f6nceki y\u0131la g\u00f6re iki basamak yukar\u0131 \u00e7\u0131kt\u0131 ve 6\u2019nc\u0131 s\u0131raya yerle\u015fti. Interbrand taraf\u0131ndan yay\u0131nlanan rapora g\u00f6re Toyota\u2019n\u0131n marka de\u011feri de 42 milyar 392 milyon dolardan, 49 milyar 48 milyon dolara y\u00fckseldi.Interbrand Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans\u0131 taraf\u0131ndan sunulan \u201cYa\u015fam\u0131n H\u0131z\u0131nda Hareket\u201d ba\u015fl\u0131kl\u0131 raporda, m\u00fc\u015fterilerin bireysel ihtiya\u00e7lar\u0131na uygun \u00e7\u00f6z\u00fcmler \u00fcretmesiyle tan\u0131nan 100 firman\u0131n 28\u2019ini teknoloji ve otomotiv markalar\u0131 olu\u015fturuyor. Ayr\u0131ca, raporun ilk 100 listesini bu markalar domine ediyor.Bu ba\u011flamda; Toyota, daha iyi mobilite \u00e7\u00f6z\u00fcmleri \u00fcretme kararl\u0131l\u0131\u011f\u0131 ile birlikte \u00e7evreci otomobiller \u00fcretme felsefesini de kesintiye u\u011framadan s\u00fcrd\u00fcr\u00fcyor. T\u00fcketici ihtiya\u00e7lar\u0131na m\u00fc\u015fteri merkezli yakla\u015f\u0131m\u0131yla \u00f6ne \u00e7\u0131kan Toyota, ayn\u0131 zamanda i-ROAD ve Coms gibi yenilik\u00e7i teknoloji \u00fcr\u00fcnleri geli\u015ftirmeye de devam ediyor.<\/p>\n<p>Toyota tek bir teknolojinin \u00e7e\u015fitli ihtiya\u00e7lar\u0131 kar\u015f\u0131layamayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek, farkl\u0131 gereksinimlere cevap verebilecek s\u00fcrd\u00fcr\u00fclebilir \u00e7\u00f6z\u00fcmler yelpazesi sunmay\u0131 ama\u00e7l\u0131yor ve 10 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir s\u00fcrd\u00fcr\u00fclebilirlikle ilgili yol haritas\u0131n\u0131 geli\u015ftirmeye devam ediyor.Toyota, ilk seri \u00fcretim hibrit otomobili piyasaya sunan ve yine bir ilk olarak hidrojen yak\u0131t h\u00fccreli sedan otomobil Mirai\u2019yi Avrupa\u2019da sat\u0131\u015fa sundu. Bununla birlikte, Fuel Cell teknolojileri ile ilgili 5.680\u2019nin \u00fczerinde patenti telifsiz olarak kullan\u0131ma a\u00e7t\u0131\u011f\u0131 da kaydedildi.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota, Interbrand Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201c2015 D\u00fcnyan\u0131n En de\u011ferli Markalar\u0131\u201d ara\u015ft\u0131rmas\u0131nda \u00a0marka de\u011ferini y\u00fczde 16 oran\u0131nda art\u0131rarak\u00a0t\u00fcm otomobil markalar\u0131 aras\u0131nda 1\u2019nci s\u0131radaki yerini korumay\u0131 ba\u015fard\u0131. 2004 y\u0131l\u0131ndan bu yana sekt\u00f6r\u00fcnde birinci s\u0131rada yer alan Toyota, bu marka de\u011feri ile t\u00fcm sekt\u00f6rler i\u00e7inde de bir \u00f6nceki y\u0131la g\u00f6re iki basamak yukar\u0131 \u00e7\u0131kt\u0131 ve 6\u2019nc\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12083"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=12083"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12083\/revisions"}],"predecessor-version":[{"id":12091,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12083\/revisions\/12091"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=12083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=12083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=12083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}